Mr. Platt has a long career successfully building organizations through rapid growth (in both top-line and bottom-line performance) during tough economic conditions. Having served as COO and CFO in both private and public entities, he focuses on business metrics, using that knowledge to guide decisions and train those around him to enhance their success. Mr. Platt has applied his talents across a variety of industries including office products distribution, containerized moving & storage, office furniture sales & support, and radio broadcasting.
Co-Founder and COO – 1-800-PACK-RAT, LLC.
Recently retired as Chief Operating Officer of this innovative containerized moving & storage company, Mr. Platt has been instrumental in the growth of this start-up concept. From 2005 through 2009, the company sold over 150 franchised territories and grew to $30M in system revenues providing primarily residential storage and local moving, transporting steel containers via a proprietary lift system that keeps contents level and stable throughout the process. In 2009, the company bought back most of its franchisees and began operating 51 company-owned warehouses with Mr. Platt as COO. During the worst housing downturn in modern history, Mr. Platt expanded the company’s focus to include long-distance moving (now 50% of company revenues) and commercial applications that countered the housing trends. Under Mr. Platt’s leadership revenues grew 300% and cash flows increased over $23M.
Mr. Platt holds an MBA (Marketing & Finance) from the Stanford University Graduate School of Business and a BA (Middle Eastern Studies and Political Science) from Stanford University. He has held various industry leadership positions including his nomination as a finalist in CFO Magazine’s CFO of the Year and has held board seats on ABC Radio Networks, San Francisco Bay Area Minorities in Broadcasting, the National FM Radio Broadcasters’ Association, and various private profit and non-profit organizations.